If you’re a frequent flyer or just someone who loves stylish, travel-ready accessories, Virgin Atlantic has something new that’s sure to pique your interest. The airline, already famous for its trendsetting design and premium service, has just unveiled its first-ever lifestyle collection. With pieces that are not only fashionable but also sustainably crafted, this collection is designed to enhance your travel experience from takeoff to touchdown—and everywhere in between.
Style meets sustainability
In partnership with renowned British designers Fenella Smith and Oliver Co, Virgin Atlantic’s collection combines the best of British style and sustainable design. The collaboration brings together luxury travel essentials, like vegan leather passport holders and chic totes, with a flair for fashion that Virgin Atlantic is known for. Each item is carefully crafted with a focus on sustainability, with materials like tea-based plant leather, which requires less energy to produce compared to other alternatives.
The result? A line of products that look just as good as they are eco-conscious. As Virgin Atlantic CEO Shai Weiss put it, “Our passion for design is one of the things our customers love most, and this brand-new travel range will enhance their journey, both on and off the runway.”
Iconic pieces for every occasion
Perhaps one of the most exciting items in the collection is the ‘Queen of the Skies’ jumper (£70), a modern tribute to the ‘Fly Virgin Atlantic’ sweatshirt famously worn by Princess Diana in the 1980s. Available in classic navy and cream, it’s made from super soft cotton that feels just as good as it looks. It’s the perfect blend of comfort and style, whether you’re flying across the world or heading out for a casual coffee.
Another standout is the Rain Bow jumper (£70), which celebrates the airline’s support for the LGBTQ+ community. It features Oscar, the airline’s LGBTQ+ icon, as a reminder of Virgin Atlantic’s inclusivity. This isn’t just a fashion statement—it’s a nod to the airline’s progressive policies, such as allowing crew members to choose the uniform that best reflects their identity.
But the collection isn’t limited to clothing. If you’re after something more functional, the luxury canvas travel tote (£90) or the sleek flight bag (£95) might be your perfect travel companions. With Virgin Atlantic’s signature red woven throughout the designs, these bags are as striking as they are practical, making them the ultimate luxury flight experience accessories.
Elevating your travel experience
Beyond its sleek aesthetic, the collection is about enhancing the customer experience at every touchpoint. From the minute you zip up your Landing Gear travel wallet (£90) to when you tag your luggage with the Hello luggage tag (£40), every item serves to make your travel smoother, more stylish, and in true Virgin Atlantic fashion, more sustainable.
It’s clear that Virgin Atlantic wants its passengers to feel their best both in the air and on the ground, and this lifestyle collection is another step toward making that happen. As Fenella Smith, one of the designers behind the collection, explains, “Each piece has been crafted to not only capture the airline’s elegance but also serve as a canvas for self-expression.”
For those who prioritize sustainability, Virgin Atlantic’s collaboration with sustainable airlines and designers underscores the company’s dedication to eco-friendly practices. By using tea-based vegan leather, the airline significantly reduces its environmental impact while delivering premium products for its passengers.
Perfect for every jetsetter
Whether you’re a seasoned traveler or just someone who enjoys adding a touch of luxury to your everyday life, there’s something in Virgin Atlantic’s lifestyle collection for you. From Virgin Atlantic playing cards (£12) for your in-flight entertainment to the practical yet stylish Big Spender cardholder (£50), these items are designed to make your journey as enjoyable as the destination.
Matthew Oliver, Founder and Creative Director of Oliver Co, sums it up perfectly: “Together, we’ve created a collection that not only represents Virgin Atlantic’s style but also reflects our shared dedication to minimizing our environmental impact.”
If you’re passionate about airline reviews and always on the lookout for luxury flight experiences, Virgin Atlantic’s new lifestyle collection offers the best of both worlds—style and sustainability. Ready to bring a piece of the sky into your daily life? Explore the full Virgin Atlantic lifestyle collection and find your new travel must-haves here.
This debut collection is more than just travel gear—it’s a celebration of design, sustainability, and the timeless elegance Virgin Atlantic has always championed.
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