Using techniques built over two decades, we weave storytelling into various formats across marketing platforms to capture attention and help brands elevate above their competition. Understanding global brand guidelines, and respecting the strategy of marketing departments, is where influencers often fail, but where we excel. At this end of the market, there can be no compromise on quality, reach, engagement and media coverage.
We are The Collective, a niche unit of world-class storytellers backed by a 24-year track record. Our network of senior creators deliver writing, PR, social media content, videography, photography, as well as trade marketing and strategy. End result? More engagement, more brand recall, more leads and more sales.
Deep experience
Credible track record
LuxuryTravelEditors is a subsidiary of JournalismWeb, a powerful network of journalists that has been built over 24 years. We have added immense value as an independent resource to media, offering tips, courses and events, and sharing income opportunities to writers and editors by recruiting freelance writers. This track record of trust alongside a vast network of contacts has given us the edge over other, less experienced agencies.
Network and contacts
The Collective provides you with a local and international network that acts as a springboard for collaborations and partnerships that drives extensive reach. Our regular virtual meetups, exclusive webinars, and forums keep our media network updated on your latest stories, leading to international media coverage or press trips.
International PR
In a digital age, tourists make enquiries or ‘convert’ based on research: SEO, reviews, media articles, and social media. While referral or word of mouth plays a role, the final decision stems from a surety of quality. Expand your reach by placing your current articles in media outlets across different regions. This service not only increases your visibility but also enhances your credibility and portfolio, opening doors to new markets and readerships.
Editorial meets digital: Dean McCoubrey leads the team at Luxury Travel Editors and JournalismWeb.co.za, a former editor of several high-end lifestyle, travel and business magazines. Social media content is driven by our partners, the team @Sue.Loves_, with a reach of 160,000+ Instagram followers. Susan is a leading interior designer, and the creative director behind Block & Chisel Interiors, www.blockandchisel.co.za, over 35 years old, celebrating four interior design stores nationwide.
What luxury travel brands have to say
Elvis Follet, LUX* Resorts, Cluster Public Relations Manager, Indian Ocean
As Cluster Public Relations Manager for LUX* Belle Mare and LUX* Grand Gaube, I have always been delighted to collaborate with the LuxuryTravel Editors, the quality of the editorial is outstanding which reaches a high-end readers; our resort has been put in the limelight for many years. I will definitely recommend my colleagues and partners in the travel and tourism business to stay connected with Luxury Travel Editors for the years to come…
In luxury, storytelling is a partnership, not a transaction.
One strategic content agency to advise on luxury storytelling across media, social, email and custom publications.
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